Many website owners are at the top of the search results for their picked keywords, but are not seeing the success that comes with having a high ranking website due to the issues that drag their website down.
Some classic errors on websites would be:
- Audio/voice over/music - Many website owners feel that having a salesman dealing with their products/services is helpful to visitors, or calming music in the background will make their website unique. Whilst sometimes having audio on a website is good (not media files, but audio that starts when a visitor enters the page) with the ability to mute or close the audio is important so as to not annoy visitors that just wish to read without distraction.
- Bad page linking - Some visitors might want to scroll through your website in a certain way (everyone is different) and the ‘route map’ may not be to their liking, meaning that the visitor gets frustrated and leaves. Ensuring that all pages link to one another in a logical manor (and you will find there’s menu to allow a ‘short cut’ covers all bases.
- Destroyed links - some link addresses switch (certainly to external websites, or if a page title over the home website has been updated) which means that checking for broken links (or which has a web software) is advised to ensure that all links work.
- Adverts - Some websites have flashing adverts or ‘Google AdSense’ built in (for extra revenue or sponsorship) which might be either distracting or irritating. Having external adverts on a website is never a very important thing as it detracts from the value with the main website; so if adverts can be there, ensure that they are subtle.
- Pop Up Screens - Some websites still use pop up screens (they did used to be popular in the early internet days) that advertise services or products, or an assistant that acts as a receptionist’; however these can be irritating (hence most webmasters opting not to use them).
- Poor text or typography - The type of the text is important; how the text looks will make the difference to someone convinced that the site is quality and smartly designed, or very basic.
- Too much text - Information is a good thing, but too much information can be overwhelming and distracting. Search engines complete like pages kept to around 1, 000 words possibly even. Long pages take time to load that will be too much waffle.
- Use of colour and design - The form of the page and the utilization of colour is important, it is what makes visitors feel comfortable and want to engage with the content. If a web site uses garish colours, then people are going to be put off, pastel colours are superior, but keeping the ‘brand’ of your website is as important as engaging along with the visitors.
By chatting to a few website designers about system and page structure, many common mistakes may be avoided (such as too considerably text or adverts); but having the designer ‘review’ the website every 6 months or so is also good (pick up on any subtle errors).
Another idea is to get a friend to spend some time critiquing your website; looking at something with a fresh pair of eyes can often highlight things that the website owner or designer could miss.